Corporate Mission
Establishing Chinese bran¥↕ds and building a century old   ↕¥foundation

Corporate philosophy
Pioneering and striving for exc©λφ•ellence

Business philosophy
Honesty first, people-orie∑ε♣nted

service idea 
Win win cooperation and common develop ♠εment

corporate values
the true, the good and the beautifu£>©l

Corporate Vision
Committed to becoming a global leader iλ䣧n fashion and beauty

enterprise spirit
Vitality, responsibility, effi↔ ×∑ciency, and innovation